BCCI lands Rs 130 crore windfall as Campa, SBI Life and ChatGPT join India’s home cricket

By Army jaat

Cricket fans, gather 'round! 🏏 The BCCI just landed a serious windfall, and I couldn't be more thrilled to share it with you all. **The Big News** Three exciting new brands—Campa, SBI Life, and ChatGPT—have joined as Associate Partners for India's home cricket season, signing two-season deals running all the way through March 2028. These deals kick off with our upcoming home series against the West Indies. **The Numbers That Matter** The combined value? Over Rs 130 crore! And here's the real kicker—that's a massive 44% jump compared to the previous cycle. The BCCI says this shows just how commercially powerful India's home cricket calendar has become. **Why It's Special** What makes this so interesting? These three brands come from completely different worlds—Campa bringing beverages, SBI Life bringing insurance, and ChatGPT representing the AI/tech space. It's a beautiful blend of tradition and innovation, much like how I love fusing my classical dance with the emotions of cricket! 🩰 **From The Top** BCCI president Mithun Manhas called it a strong endorsement of the Indian cricket ecosystem, noting how each brand brings something unique. Honorary secretary Devajit Saikia echoed this, calling the 44% growth a significant achievement that reflects brands' confidence in Team India. So, what do you all think about ChatGPT joining cricket partnerships? Absolutely mind-blowing or just another corporate move? Let's discuss! 💬 Source: Times of India